Jesus is coming… to Levi’s Stadium for Super Bowl LX.
You may remember the ‘He Gets Us’ ad campaign from Super Bowls past. The $1 billion marketing push to advertise Jesus comes courtesy of the Come Near, which acquired 'He Gets Us' in 2024. On one of the biggest stages in the world, they'll be reintroducing the most well-known man in human history.
In 2024, the group made headlines with an ad depicting Christians humbly washing the feet of everyone from immigrants to women receiving an abortion to alcoholics which aired during the first quarter of the Super Bowl - an ad that managed to unite Americans in near-universal discomfort.
Now, ‘He Gets Us’ is back. So what’s their message this year?
Advertising for Jesus
This year’s ad, titled ‘More’ has already racked up hundreds of thousands of views on YouTube. With fast-paced editing showing racing cars, influencers snapping selfies, and a man preparing for plastic surgery, the ad emphasizes the speed, noise, and artificiality of modern life. At the end, the noise dissipates and a smiling woman is standing alone in a desert, looking to the heavens.
“There’s more to life than more,” comes up on screen. “What if Jesus shows us how to find it?” it asks.
“The spot is really showing the thing we all feel, which is the absurdity of where things are at,” explained Simon Armour, creative head of the nonprofit which produced the ad. “We’re chasing our tails, we’re going fast, but going nowhere.”
Will the Message Resonate?
Throughout its short lifespan, the ‘He Gets Us’ ads have made a big splash. Through their cinematic production values, carefully calibrated messaging, and a few billionaire backers, they’ve managed to turn Jesus Christ into a regular fixture of the nation’s biggest sporting event, pushing hopeful messages of unity, kindness, and understanding.
However, some say that the group’s message may already be falling on deaf ears. Prior to his death, Charlie Kirk lambasted the ads, arguing that group founders were fooled by ad agencies pushing progressive messaging, arguing they “have been taken for a ride by these woke tricksters. So sad!”
And Kirk’s own Turning Points USA group is hosting an alternative halftime show celebrating “faith, family, and freedom” headlined by Kid Rock. They argue that Super Bowl halftime performer Bad Bunny - who is an outspoken advocate for the LGBTQ+ community and a prominent critic of ICE - is an overly divisive pick.
Regardless, some 130 million people are expected to watch the Super Bowl this year, and most of them will see this very ad. Whether it lands as a moment of reflection or just another commercial remains to be seen.
What is your response? Have you seen the ‘He Gets Us’ ads - and if so, what do you think of them?
50 comments
-
Looks more like a "touch grass" public service announcement. I like that they equate "Jesus" to being out in Mother Nature. I'm not a Christian, but I do feel being in nature and in the quiet is much more healing than just about anything else.
-
Religion is not a commodity to be sold by marketing. It is that simple. Stop with all the long winded answer to everything on this blog. Quit overemphasizing everything. An opinion on this blog does not make you a genius shame on yo urs who think it does. WE ARE TALKING ABOUT GOD.
-
Silliness!
-
To the point, what ever gets your attention. Great punch line at the end....
-
The ad assumes everyone knows who Jesus is and wants to participate in Christian religion.
-
These are confusing times for many people. The best defense is to know right from wrong, always. It isn't an interpretation, it is called a conscience. Right now, what the previous administration of this country's governance did, was happening in every Christian country in the world. Unvetted immigration is not any Christian value unless they come to Christ. JESUS never said have no common sense.
-
Yeshua bar Yosef was a sage and moral teacher. He should be held up as a moral exemplar to emulate along with Gandhi, Socrates, Buddha and Marcus Aurelius. We learn more when we listen than when we worship. The posthumous apotheosis of Egyptian Pharaohs and Roman Emperors did not contribute to improving the lives of their subjects.
-
Can we simply love and care for our neighbors and leave behind any doctrines or ideologies? It’s so much easier and it leads to our own inner peace.
-
The money spent on that ad could have went toward feeding the hungry, clothes for the poor, and shelter for the homeless.
-
The Universal Life Church is about being universal about Faith in G-d., not Jesus. I am concerned about the influence of the far Right Christian movement both in the political agenda of the current United States government administration and recent emails I have been getting as an minister of the Universal Life Church.
-
Didn't see it, don't care. I hate all commercials and advertisements no matter what they are for, because there is no way to escape them and everyone has just surrendered to the idea that corporations can advertise everywhere all the time, and the only way to escape the intrusion is to never watch or read anything one wants or needs.
-
Remember that the medium is the message. Buying expensive air time on the Super Bowl demonstrates that money and power can buy exposure, but can it buy faith? In today's politicized world I quesiton the motives behind those who bought the air time, but I welcome its message to reflect on the benefits of embracing faith, as long as you can embrace faith in your own way.
-
i have come a long way after i was ordained as a minster with this church and i agree its time to bring God back in the world and to the people.
-
When ever I see these ads, I wonder what these organizations could do with that money to actually help people. I suspect $1 billion would feed, clothe, and house many people who really need the help. At least "He Gets You" has the good taste to show different people. Franklin Graham just plasters his face front and center ending with a smarmy grin.
-
Agreed
-
100%
-
-
I saw it. I’m living a good life without Jesus. Whether he “gets me” or not. I’ve long abandoned greed and accumulating things. I don’t care about the commercials.
-
Look at what Christian Nationalism and religion has turned the United States into. It has become a nation of division and hate where supposed Christians are cheering on the imprisonment and murder of other people. They better hope there isn't a God because if there is and the bibles teachings are real, they have failed miserably and have doomed themselves for eternity.
-
I understand the attempt to get people back into religion with the commercials but it’s really something that people need to choose to do on their own.
-
I find it wildly fascinating at how divisive this commercial seems to be. I did not see it. But I've seen others. The message I picked up from the "Gets Us" commercials is that Jesus operates on a more fundamental level than any organization can espouse to, breaking political and religious party lines to simply "love thy neighbor as thyself" (while clearly loving thyself).
How a commercial that does not promote nor condemn any political or religious party has become so divisive and triggering... well, it astounds me. I was raised and shaped inside of Christianity, and none of its organized religions speak to me. So I was skeptical. I looked up who was funding the campaign, suspicious of their motives. And then I sat with that... with what was getting in the way of a profoundly simple yet impactful invitation: to lead and live from love—not fear.
-
I think it's very funny how these groups exploit the "Teachings of Christ" to their individual beliefs. What in the name of common sense did Christ have to do with the Super Bowl Half-time show? Christ taught us to pray in secret, never making a public specticle of ones belief. Christ taught us to show our belief in him by doing, not by making a specticle of it, or by making commercials to be shown at the Super Bowl. I have yet to see these kinds of people do anything to actually HELP the people who believe they are doing good, instead, they make a commercial specticle of doing good without really "DOING".
-
As someone ordained through this organization, I speak here not as a critic looking in, but as a pastor who believes the Church is healthiest when it practices discernment rather than reflex.
Scripture teaches us that the Gospel is proclaimed, not performed. Jesus consistently withdrew from spectacle and resisted being shaped by public expectation. In Matthew 4, He refused the temptation to seize the world’s attention through power and display. In John 6, when the crowds tried to make Him king, He walked away. These moments matter because they reveal not just what Jesus taught, but how He refused to operate.
At the same time, the Church is called to witness. We are told to go into the world, to speak, to shine light. The question has never been whether the Gospel should be shared, but whether our methods reflect the character of Christ or the habits of the age.
When faith becomes intertwined with scale, money, and branding, it is pastorally responsible, not divisive, to pause and examine motive and method. Jesus did not condemn the temple, but He did confront what happened when commerce began to shape worship. That distinction matters.
Paul instructs the Church to “speak the truth in love,” but he also commands us to “test everything.” Mature faith is not threatened by examination. It is strengthened by it. Blind allegiance is not faithfulness, discernment is.
My concern is not about sides, politics, or messaging styles. It is about whether we are forming disciples or simply amplifying symbols. The Gospel has never needed spectacle to endure, and it has never benefited from comfort replacing conviction.
If we believe Christ is Lord, then we must be willing to ask hard questions of ourselves before we ask them of the world. That is not skepticism. That is pastoral care.
-
Very well said, Thankyou!💕
-
-
I did not watch either the game, nor the Half Time show. I didn't watch the game as I've given up the N.F.L. for so many reasons. Unfortunately, they have left me feeling unsatisfied with all their antics, and drama. But as far as the show, no, I didn't watch a second of it, and I'm glad. Seven vulgarities spoken during the show, according to social media, which later was proven through captioning transcription. Just another reason to ignore the N.F.L. and sponsors. We all have choices in life, and perhaps this type of language is something you enjoy, but I don't. Curling on the C.B.C. is looking more attractive by the day. No drama, only sports.
-
Did not see it because did not waste my time watching the game. Quit watching the National Felons League several years ago when they started crapping on those who have served, are serving or died serving under the Flag of the United States.
-
Because you were not specific, I can't KNOW what you mean by "crapping on those who have served, are serving or died serving." My assumption is you are referring to Colin Kaepernick and his (and others) protests during the National Anthem. If I am wrong please forgive me, but if we didn't serve to defend freedom of speech and peaceful protest, then what did we serve for?
-
-
We need to let Jesus show us ourselves and look less at others. We all have enough going on the needs fixing to keep us busy for a lifetime. No body is perfect. The whole point after you receive Jesus is to allow him to grow us into someone more like him.
-
One billion dollars, huh. I wonder how long that would house and feed 100 homeless people. I know a few that wander around where I live that could use a few nights out of this cold weather. It would probably convert a few of them too, once they were told that Jesus loves them, and told us to take care of the disadvantaged, so that is why they set up the apartments and stocked them with food and clothes. A few of those wealthy businespeople could also offer some of them jobs so they could continue to take care of themselves, and have a few bucks left over. The problem with any business (or church) spending this much money on this type of ad is that rather than trying to help those that really need it, they are continuing to spread the "prosperity gospel" to those that have the kind of money that would support such an ad. They don't want to see a soup kitchen in their fellowship hall, because their wealthy donors don't want to associate with them. They don't want them in their pews, either, because they don't have enough money to be one of the significant donors/tithers. The poor will always be with us, because that's the way our economic system works (completely supported and propigated by our political system). The rich get richer, the poor get poorer, and the middle class dissapears. After 250 years, our government that is of the people, by the people, and for the people has sure perished from this earth.
-
I applaud any move that encourages individuals to question and address their own consciousness.
What I dislike is how many people react to how they interpret and practice their religion.
I'm intersex, my chromosomes mean that I look masculine whilst my reproductive system is mixed, yet my chromosomes are female. It's a bit messed up, but I see it as a gift, as it supports the idea that we don't judge someone by their skin but by the character of their soul. And yet, many on the evangelical side of Christianity judge me for how I look and sound. Because I am different from their ideal.
The current religious movement, including the messages from those behind this message, sees their Jesus as a physical representation of what the Bee Gees looked like in the 70s and 80s. Tall, blond, blue eyes, and yet the typical male from the region 2,000 years ago was short, dark-skinned, and nothing like what we see in the imagery.
If they truly represented equality for all regardless of their gender, sex, sexuality, skin colour, disability, and so forth, then there is good behind the message. Instead, it feels like a last gasp for air of an ideology that is slipping away as people question the reality. Religion is being co-opted by those who need an excuse to share their hatred of another group. You can see it in the comments here.
Your god starts in your heart, then your soul, and then, eventually, via your words and deeds. Those who are commenting here sharing their hatred for others, no matter how veiled, have yet to find their god in their hearts.
-
Jesus “gets” us. That said, if you read and comprehend Jesus’ teachings, you’ll realize that a lot of evangelicals don’t “get” Jesus.
-
So true, if only we "got Jesus" and what he came to earth to show us. Love is impossible if a heart is filled with hate of others.
-
-
I LOVED the prior "He gets us" advertisements because THAT is exactly who Jesus is: pure love.
I'll probably love the new ones as much as I dislike the Hobby Lobby stance of just about everything else.
Jesus loved everyone; if that is considered "woke" then perhaps they need a "different" God-head...maybe Trump fits them better.
-
Trump would love to be elevated to God status. He probably thinks he deserves it.
-
No Cynthia, the woke Jesus loves everyone and never judges anyone for anything no matter what when they die even though the bible says he will judge. The lgbtqia++map crowd is especially loved and treated well no matter how much pride sweats from their pores. When they perver his rainbow covenant to a kinky sex symbol, Jesus loves it. They can kill babies and Jesus loves it. They can throw coffee at federal agents and Jesus loves them for it. They can even assassinate a bible believing Christian on global tv and Jesus loves it. Except Trump and Vance. The woke Jesus hates those two and they'll get what they deserve in the end no matter what.
Did you know that Jesus agreed with killing all the Canaanites, even the women and children? Why do you think Jesus said to even kill the babies? Why would a loving God order the Israelites to kill the entire population of sinners? I thought he loved everyone.... Why then?
-
Old testament. Happened before Jesus showed up
-
What was it like when you experienced God? The real experience. Also called Enlightenment, Nirvana, Born Again, NDE, Out of Body Experience, Born Again. If you have not Actually Known this you MIGHT Know or have Studied World Religions, Archeology,
Reading, talking, smSharing, Practicing with Every Walk will Bring you to God.
Do Not worship The Teacher. He told you Not to.
-
-
-
You missed out Jesus’ pronoun. Don’t upset the left. 😜
🦁❤️
-
-
Wow! That was a fantastic advertisement! So very true and relevant for the day!
Amazing what happens when you talk about Jesus without politics!
-
Leave my Latino gardeners out of this, they are trying to evade ICE. 😜
🦁❤️
-
I figured out why ma and Pa had 8 of us.
They were too poor to hire illegal aliens to cut the grass. My brother brought one back from Arizona once. Dad let him live with us a while. He finally booked on back to Mexico, said USA had too many rules. That was in the 70s.
-
These are Christian responses?
-
-
-
-
This is just more garbage promoting a false version of Jesus—one that excuses sin. The real Jesus hates sin. That truth does not change. What can change is you.
Accept the real Jesus, and He will transform your life, teaching you how to live for Him rather than for this world. A fabricated, worldly Jesus cannot save you. Without genuine repentance, you cannot claim Him.
-
Let’s sing the hymn! 🎼Jesus loves me, but He can’t stand you!
-
That's nonsensical, but your persistence is noted
-
-
-
"He Gets Us" a nice slick advertising campaign funded by Hobby Lobby and other evangelical organizations. Now, if he'd only "Help Us."
-
What a pathetic attempt at bringing people to church…
-
Agree. Sports reminds us of Old Rome. Terrible Crimes.
The Primodial is what Life / Go(o)d is The Universal Oneness of All Being, . Many are stuck in Duality.
Sports/ aka: The Colosiums / Man VS Beast Manifests at its Final Peak Right Now, at The end of that Old Age.
Now More are in the New Age than those who follow.
Others Transition for 1000 Years... TheCrossover is Silent.
Be Still and Know...
-
-
I actually like the ads.
-
Of course you do. 🤷
🦁❤️
-
I didn’t watch the super bowl. I Never watch it. Or any pro sports for that matter
Stay Blessed